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Marketing Digital Customer Experience Manager-Home Lending (Digital Marketing Manager 3)

Company: Wells Fargo
Location: Des Moines
Posted on: November 11, 2019

Job Description:

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume prior to submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as Personal Cell or Cellular in the contact information of your application. At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively. The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflects our commitment to our customers and their needs, and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. Reporting to a Marketing Digital Customer Experience Leader, this Digital Customer Experience (DCE) Manager will have primary responsibility for identifying opportunities to build and enhance the digital sales customer experiences for our Wells Fargo Home Lending products (Mortgage & Home Equity). The Marketing Digital Customer Experience team is part of the overall Marketing Strategic Insights & Capabilities team in the Marketing organization. This Digital Customer Experience (DCE) Manager will be accountable for creating the Home Lending digital experience multi-year vision and roadmap for the shopping experience and partner with other teams to ensure we have a connected the end to end experience across the customer journey. They will lead a team that creates the strategy and vision for Home Lending public site capabilities and experiences to support the business' objectives and goals. Responsibilities include partnering across the enterprise to understand customer and business needs, developing a clear strategy and roadmap, identifying and managing investment opportunities, bringing the external view of what is possible into Wells Fargo, leveraging data to understand experience performance, and more. This role will manage a team of Digital Marketing Consultants who are also focused on delivering the digital sales customer experiences for our Mortgage and Home Equity businesses. Digital Customer Experience Manager responsibilities may include the following: - Engage with our Home Lending businesses during their strategic planning process to understand business priorities and objectives - Create overall digital customer experience strategy, vision, and prioritized roadmap for implementation of Home Lending public site in partnership with key marketing, business, and digital channel stakeholders - Develop opportunity sizings and business cases - Secure and manage funding, scope, budget, and resourcing - Drive discovery and fill roadmap pipeline - Define scope, business needs, and requirements with input from relevant stakeholders - Evaluate vendors and solutions in partnership with Technology - Act as marketing business sponsor with relevant digital-channel partners during project delivery phases; including aligning on business requirements, providing reviews and approvals of designs, supporting UAT, and providing key business decisions - Assess project metrics post launch (e.g., customer feedback, satisfaction) vis---vis business case - Work collaboratively across the Marketing Digital Experience team to identify efficiency & effectiveness opportunities, share best practices and define a multi-year digital strategy - Develop and lead a team of senior digital consultants As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will: - Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them. - Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks. Required Qualifications: - 6+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms, or social media - 4+ years of leadership experience - 4 + years of digital marketing experience - Ability to travel up to 10% of the time Job Expectations: - Ability to travel up to 10% of the time How to Express Interest in This Job: Wells Fargo invites you to apply for this job at ************************************************************************************************************* & FOCUS=Applicant & SiteId=1 & JobOpeningId=******* & PostingSeq=1. All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Keywords: Wells Fargo, Des Moines , Marketing Digital Customer Experience Manager-Home Lending (Digital Marketing Manager 3), Accounting, Auditing , Des Moines, Iowa

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