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Writer, Performance Content

Company: Meredith Corporation
Location: Des Moines
Posted on: November 22, 2021

Job Description:

Job Title Writer, Performance Content Job Description I. Job Summary - Major goals and objectives. The Performance Content Writer will join a central team of writers, editors, producers, and strategists that create performance driven content across 19+ Meredith brands including People, Real Simple, Health, Shape, and Better Homes & Gardens. Our team is focused on eCommerce content and lead generation content - we are looking for four writers who will be focused on lead generation content and help grow our performance marketing revenue. The Performance Content Writers must be passionate about writing and service journalism and knowledgeable about a variety of categories such as home improvement and services, pets, subscription-based services (online classes, etc.), fitness, pregnancy, child/senior care, meal delivery and more. We don't expect you to be an expert in every category but there must be a willingness to research and learn. We are also open to hiring writers with a special focus in priority categories. Experience in lead generation content is a plus although not required if there is a strong editorial background with an interest in performance marketing. These writers must be able to juggle multiple style guides and brand voices. They must be strong multitaskers who thrive in a fast-paced environment. II. Essential Job Functions Accountabilities, Actions and Expected Measurable Results * Write performance content with a special focus on driving leads (subscriptions, purchases, sign ups, and more types of consumer conversions) * Identify and carry out lead generation content opportunities within home improvement and services, pets, subscription-based services (online classes, etc.), fitness, pregnancy, child/senior care, meal delivery, finance and more. * Use data, analytics, and SEO best practices to brainstorm and guide editorial decisions * Collaborate with editors across the entire Meredith portfolio, and various members of the performance content team including strategy, to increase promotion and revenue on our lead gen content * Work with the affiliate team to onboard new retailers/lead gen partners * Compile monthly reporting for your content * Build content in the CMS * Attend weekly meetings III. Minimum Qualifications and Job Requirements - All must be met to be considered. Education: Bachelor's degree in Journalism, English, Communications, Marketing, or related field Experience: 2+ years experience as a writer for an online publisher. Experience in performance content is desired. Specific Knowledge, Skills and Abilities: Must haves: * Comfortable working in a fast paced and matrixed organization * A strong writer well versed in a variety of topics/product categories; experience writing lead generation content is a plus * Familiar with the Meredith portfolio, and able to adapt to numerous brand voices and writing styles * Familiar with digital media tools such as CMS (WordPress) and Google Analytics * Familiar with SEO best practices * Comfortable with data or willing to learn It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing Meredith requires employees entering its workplaces or performing work offsite to verify and provide proof of full COVID-19 vaccination. This is a condition of employment unless an applicant is eligible, under applicable law, for a medical or religious accommodation, or as otherwise required under applicable law. Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: #NMG#

Keywords: Meredith Corporation, Des Moines , Writer, Performance Content, Advertising , Des Moines, Iowa

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