Marketing Director - Kennedy Mall
Company: Cafaro
Location: Boone
Posted on: June 25, 2022
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Job Description:
Kennedy Mall seeks an aggressive individual with a strong
background in marketing to direct the overall department
responsibilities. Ideal candidate would have experience in
advertising, public relations, event planning along with a proven
track record in sales and sponsorship. In addition, the individual
will also be responsible for the creation and implementation of
marketing plans, promotional events, admiration and control of
marketing budgets. Ideal candidate must demonstrate strong
management skills and ability to communicate with all levels of the
organization. Exciting opportunity for a creative person in a fast
paced environment. Excellent salary and benefits commensurate with
experience.The following list of items will detail the various job
responsibilities to be carried out by a Marketing Director at
Cafaro Company shopping centers. This list may not be all
inclusive, and will be subject to change as the marketing and
operational needs of the shopping center change.Requirements:
Generate and source new ways of increasing mall promotional income.
Strive for and track the malls promotional income goal as issued by
Corporate Marketing. Prepare and evaluate market research as it
relates to the shopping center. This research should be utilized
when developing the center's marketing plan. Prepare and obtain
approval from Corporate Office, implement and evaluate a shopping
center Marketing Plan, which will detail the marketing goals for
the center, the plans for attaining those goals and a method for
evaluating the achievement of those goals. Achievement should be
measurable in increased profitability for the center. Prepare, as
part of the Marketing Plan development, obtain approval for and
accurately implement an annual marketing budget for the shopping
center marketing program, detailing income sources, administrative,
promotional, and advertising expenses. Maintain frequent, in person
contact and communication with all merchants. Promote unity and
enthusiasm among yourself, the management office, and the
merchants. Be involved with community groups and organizations in a
Public Relations capacity, with the intention of projecting the
center as a community entity. Partner with local media and business
in sponsorship of mall events. Where applicable, know and maintain
the Merchants' Association By-Laws and administer all provisions of
same. With Marketing Fund, the Marketing Director will be
responsible for maintaining the defined procedures for operating a
Marketing Fund. Organize and administer all Merchants' Association
or Advisory Board meetings and any other meetings or committees
that may be organized at the shopping center and which deal with
the marketing of that center. Supervise control of office supplies
and equipment. Monitor and track marketing payroll and insurance
obligations. Maintain inventory and supervise care of promotional
equipment, seasonal decor and promotional supply room. This
inventory will include organized storage for ready reference by any
staff member, manuals and procedural handbooks forwarded from
corporate marketing. Perform as a mall office staff person, i.E.,
weekend duty. Work positively and cooperatively with all mall
office staff members. Keep abreast of industry trends by reading
trade magazines, newsletters and communicating with Corporate
Marketing Managers, industry associates and peers. Participate in
Corporate advertising, marketing and promotional programs as they
apply and are offered at your center. This includes both embracing
and enhancing concepts provided. Best efforts will be made to
maximize the benefits to the center by fully utilizing and
developing programs and sponsor samples. Maintain an open and
on-going line of communication with the corporate marketing office,
keeping staff members there apprised of day-to-day events and
issues affecting the center. Strong sales skills The ability to set
meetings and present proposals to decision makers. Generate income
dollars through sponsorship, media partners, and on mall
advertising. Must be willing to travel periodically as required.
Strong awareness of Social Media - Must be familiar with Social
Media (Facebook, Twitter, Pinterest, etc.) and be able to post and
update items on an as needed basis. Web site updates also apply.
Must stay current with new Social Media outlets.Skills &
Qualifications: Knowledge of marketing fundamentals and research
Ability to learn and use new systems Strong organizational and time
management skills Excellent interpersonal, oral and written
communication skills Ability to deal with multiple tasks
effectively and establish priorities Strong attention to detail
Excellent with PC, Excel, MS Word, PowerPoint, and Social Media
skills A Bachelor's degree in Marketing or related fieldIt is the
policy of the Company to provide Equal Employment Opportunity to
all employees and job applicants. The employment practices of the
Company are conducted without regard to race, creed, color,
national origin, disability, sex (except where sex is a bona fide
occupational qualification as specified under the Equal Employment
Opportunity Act of 1972), religion or age.
Keywords: Cafaro, Des Moines , Marketing Director - Kennedy Mall, Advertising , Boone, Iowa
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