Marketing Strategist - Remote
Company: Principal
Location: Des Moines
Posted on: August 6, 2022
Job Description:
As a Marketing Strategist on our Direct Marketing Team, you'll
be responsible for assisting with the development of innovative
data-based direct marketing programs that effectively engage and
activate specific targets segments in our consumer business. You'll
provide research-based customer points of view and marketing
campaigns for the business. You will design and drive the execution
of specific direct marketing initiatives with a focus on direct
mail, email and digital engagement. You will measure the
effectiveness of this marketing through to both sales and retention
driven by each campaign. You will partner with our call center and
digital team to ensure you are leveraging the right media, right
message and right creative to drive consumers to engage in their
channel of choice. Assist with influencing leaders and decision
makers at all levels to gain strategic commitment for sustainable
direct marketing experiences, resulting in growth opportunities for
Principal. -You'll have the opportunity to:
- Assist with developing innovative engagement strategies
leveraging direct mail, email, and targeted digital media to drive
positive customer demand for our product/offerings.
- Help drive the execution of marketing campaigns, creative
initiatives, and product development to help Principal grow revenue
among our target consumer audiences.
- Partner with and influence stakeholders to deliver on business
objectives
- Cultivate a deep understanding and application of modeling,
data analytics and consumer insights to drive effective
response.
- Track, analyze and communicate results. Use results analysis to
improve future outcomes.This position is also a great way to
advance your career. As a growing company with over 18,000
employees around the world, Principal offers a lot of ways for you
to learn more, earn more and achieve more. That's one reason we
were named/recognized as one of Forbes America's Best Employers.
-We're looking for someone with:
- Bachelor's degree (BS or BA) or at least 4 years of related
work experience required
- Basic to intermediate level of knowledge of the marketing
profession and modern marketing strategies
- Experience helping to building strategic marketing programs
that deliver strong results
- Ability to translate data analytics into implications
- Solid strategic and critical thinking skills
- Ability to influence to bring stakeholders together to deliver
a consistent message
- Strong Microsoft Office skills, specifically ExcelSuccessful
candidate will have the following:
- General understanding of Principal business, products and
industry along with understanding or experience with identified
audience
- Understanding of the entire customer journey with Principal,
our competition, market opportunities and customer experience
- Some travel required, including overnight staysSalary ranges
below reflect targeted base salaries. Non-sales positions have the
opportunity to participate in a bonus program. Sales positions are
eligible for sales incentives, and in some instances a bonus plan,
whereby total compensation may far exceed base salary depending on
individual performance. Actual compensation for all roles will be
based upon geographic location, work experience, education,
licensure requirements and/or skill level and will be finalized at
the time of offer.$73100 - $142800 / yearWork
Authorization/SponsorshipAt this time, we're not considering
candidates that need any type of immigration sponsorship
(additional work authorization or permanent work authorization) now
or in the future to work in the United States? This includes, but
IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For
additional information around work authorization needs please use
the following links. -and -Investment Code of Ethics For Principal
Global Investors positions, you'll need to follow an Investment
Code of Ethics related to personal and business conduct as well as
personal trading activities for you and members of your household.
These same requirements may also apply to other positions across
the organization.Experience Principal While our expertise spans the
globe, we're bound by one common purpose: to foster a world where
financial security is accessible to all. And our success depends on
the unique experiences, backgrounds, and talents of our employees -
individually and all of us together. Explore our , and why to grow
your career.Principal is an Equal Opportunity Employer All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.#LI-Remote
Keywords: Principal, Des Moines , Marketing Strategist - Remote, Advertising , Des Moines, Iowa
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