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Marketing Strategist - Remote

Company: Principal
Location: Des Moines
Posted on: August 6, 2022

Job Description:

As a Marketing Strategist on our Direct Marketing Team, you'll be responsible for assisting with the development of innovative data-based direct marketing programs that effectively engage and activate specific targets segments in our consumer business. You'll provide research-based customer points of view and marketing campaigns for the business. You will design and drive the execution of specific direct marketing initiatives with a focus on direct mail, email and digital engagement. You will measure the effectiveness of this marketing through to both sales and retention driven by each campaign. You will partner with our call center and digital team to ensure you are leveraging the right media, right message and right creative to drive consumers to engage in their channel of choice. Assist with influencing leaders and decision makers at all levels to gain strategic commitment for sustainable direct marketing experiences, resulting in growth opportunities for Principal. -You'll have the opportunity to:

  • Assist with developing innovative engagement strategies leveraging direct mail, email, and targeted digital media to drive positive customer demand for our product/offerings.
  • Help drive the execution of marketing campaigns, creative initiatives, and product development to help Principal grow revenue among our target consumer audiences.
  • Partner with and influence stakeholders to deliver on business objectives
  • Cultivate a deep understanding and application of modeling, data analytics and consumer insights to drive effective response.
  • Track, analyze and communicate results. Use results analysis to improve future outcomes.This position is also a great way to advance your career. As a growing company with over 18,000 employees around the world, Principal offers a lot of ways for you to learn more, earn more and achieve more. That's one reason we were named/recognized as one of Forbes America's Best Employers. -We're looking for someone with:
    • Bachelor's degree (BS or BA) or at least 4 years of related work experience required
    • Basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
    • Experience helping to building strategic marketing programs that deliver strong results
    • Ability to translate data analytics into implications
    • Solid strategic and critical thinking skills
    • Ability to influence to bring stakeholders together to deliver a consistent message
    • Strong Microsoft Office skills, specifically ExcelSuccessful candidate will have the following:
      • General understanding of Principal business, products and industry along with understanding or experience with identified audience
      • Understanding of the entire customer journey with Principal, our competition, market opportunities and customer experience
      • Some travel required, including overnight staysSalary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.$73100 - $142800 / yearWork Authorization/SponsorshipAt this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. -and -Investment Code of Ethics For Principal Global Investors positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.Experience Principal While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees - individually and all of us together. Explore our , and why to grow your career.Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.#LI-Remote

Keywords: Principal, Des Moines , Marketing Strategist - Remote, Advertising , Des Moines, Iowa

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