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Senior Product Marketing Manager

Company: Shakopeemn
Location: Marshalltown
Posted on: January 27, 2023

Job Description:

Is Strategic identified as one of your signature strengths? We're -looking for a strategic product marketing manager to develop mid- and long-term portfolio roadmaps for an industry leading instrumentation business focused on critical control valves. If you are passionate about helping customers solve problems, embrace digital transformation and achieve sustainability goals, this role may be right for you!
The Senior Product Marketing Manager will work globally with customers, marketing, sales and engineering to identify, define and develop new product concepts and acquisition strategies. Charged with expanding market share, you will be uncovering opportunities for new products and identifying adjacent spaces. Market research will be conducted to develop product roadmaps that include positioning and tiering strategies with associated business plans to set and achieve sales and profitability goals.
Essential Job Functions:


  • Specify market requirements for current and future products by conducting market research supported by customers and non-customers visits
  • Share product concepts with critical team members to gather feedback and alignment
  • Travel to customer sites for face-to-face interaction
  • Conduct Sales Advisory Committee meetings
  • Identify adjacent space markets
  • Research, monitor and communicate dynamics in the world area such as segment growth, new opportunities, industry trends, strategic account movements and competitive intelligence that impact business unit performance.
  • Maintain knowledge base of competitive products on the market
  • Assist in the analysis of business trends, such as bookings, market participation, run rates, quote conversion rates, etc., and propose corrective strategies where applicable.
  • Work with country sales organizations to develop and ensure Product tiering strategies are implemented at the country level to improve wins in both volume and profit
  • Ability to gather and translate Voice of Customer research and technical product capabilities into the customer value proposition
  • Identify and communicate new products and/or enhancement to existing products and solutions. - Coordinate new product field testing and new product introductions and training. Strategic Planning Input - Provide input on major competitor strategies within the industry segment and identify regional market opportunities for products and solutions.
  • Sales & Profitability Analysis
  • Product Lifecycle Management

    Knowledge / Skills / Abilities:

    • Ability to contribute at a strategic level to define growth strategy and rationalize product portfolio
    • Track record of driving successful go-to-market launches that positively impact market adoption and the bottom-line
    • Fluency with data - market segment sizing, forecasting, and data analytics
    • Strong market research abilities
    • Superior analytical and quantitative skills
    • Strong written and oral communication skills with ability to develop concise presentations articulating complex topics
    • Executive presence with the confidence to provide market insights to senior leadership and the ability to build strong relationships with global business leaders
    • Ability to manage messaging upward and laterally with internal and external stakeholders
    • Strong communication skills to create a clear vision, customer value proposition, and sales intermediary value proposition
    • Ability to effectively articulate communications between technical subject-matter experts and non-technical audiences

      Education / Experience Required:

      • Bachelor's degree
      • 8+ years in Product Marketing and/or Product Management
      • 3+ years in channel sales or direct sales

        Experience Preferred:

        • Master's in Business -Administration (accepted in lieu of 5 years' experience)
        • Software, firmware and hardware integration
        • 2+ years in M&A including financial evaluation, diligence and modeling

Keywords: Shakopeemn, Des Moines , Senior Product Marketing Manager, Executive , Marshalltown, Iowa

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