Senior Product Marketing Manager
Company: Shakopeemn
Location: Marshalltown
Posted on: January 27, 2023
Job Description:
Is Strategic identified as one of your signature strengths?
We're -looking for a strategic product marketing manager to develop
mid- and long-term portfolio roadmaps for an industry leading
instrumentation business focused on critical control valves. If you
are passionate about helping customers solve problems, embrace
digital transformation and achieve sustainability goals, this role
may be right for you!
The Senior Product Marketing Manager will work globally with
customers, marketing, sales and engineering to identify, define and
develop new product concepts and acquisition strategies. Charged
with expanding market share, you will be uncovering opportunities
for new products and identifying adjacent spaces. Market research
will be conducted to develop product roadmaps that include
positioning and tiering strategies with associated business plans
to set and achieve sales and profitability goals.
Essential Job Functions:
- Specify market requirements for current and future products by
conducting market research supported by customers and non-customers
visits
- Share product concepts with critical team members to gather
feedback and alignment
- Travel to customer sites for face-to-face interaction
- Conduct Sales Advisory Committee meetings
- Identify adjacent space markets
- Research, monitor and communicate dynamics in the world area
such as segment growth, new opportunities, industry trends,
strategic account movements and competitive intelligence that
impact business unit performance.
- Maintain knowledge base of competitive products on the
market
- Assist in the analysis of business trends, such as bookings,
market participation, run rates, quote conversion rates, etc., and
propose corrective strategies where applicable.
- Work with country sales organizations to develop and ensure
Product tiering strategies are implemented at the country level to
improve wins in both volume and profit
- Ability to gather and translate Voice of Customer research and
technical product capabilities into the customer value
proposition
- Identify and communicate new products and/or enhancement to
existing products and solutions. - Coordinate new product field
testing and new product introductions and training. Strategic
Planning Input - Provide input on major competitor strategies
within the industry segment and identify regional market
opportunities for products and solutions.
- Sales & Profitability Analysis
- Product Lifecycle Management
Knowledge / Skills / Abilities:
- Ability to contribute at a strategic level to define growth
strategy and rationalize product portfolio
- Track record of driving successful go-to-market launches that
positively impact market adoption and the bottom-line
- Fluency with data - market segment sizing, forecasting, and
data analytics
- Strong market research abilities
- Superior analytical and quantitative skills
- Strong written and oral communication skills with ability to
develop concise presentations articulating complex topics
- Executive presence with the confidence to provide market
insights to senior leadership and the ability to build strong
relationships with global business leaders
- Ability to manage messaging upward and laterally with internal
and external stakeholders
- Strong communication skills to create a clear vision, customer
value proposition, and sales intermediary value
proposition
- Ability to effectively articulate communications between
technical subject-matter experts and non-technical audiences
Education / Experience Required:
- Bachelor's degree
- 8+ years in Product Marketing and/or Product
Management
- 3+ years in channel sales or direct sales
Experience Preferred:
- Master's in Business -Administration (accepted in lieu of 5
years' experience)
- Software, firmware and hardware integration
- 2+ years in M&A including financial evaluation, diligence
and modeling
Keywords: Shakopeemn, Des Moines , Senior Product Marketing Manager, Executive , Marshalltown, Iowa
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