Senior Marketing Manager - Integrated Campaigns

Company: DHI Group
Location: Des Moines
Posted on: November 16, 2023

Job Description:

This Is the Place to Be:
Connecting Futures Now! DHI Group, Inc. is the parent company of career marketplaces, Dice and ClearanceJobs. We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.
You Belong Here:
Join a mission-driven company that prioritizes you. We are a supportive team that embodies our "One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work - 35% higher than the average U.S. company. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!

About the team:
As part of our Marketing team, you will build and manage the programs and campaigns that drive net new and expansion revenue across the full B2B customer journey. We are focused on providing excellent customer experiences, while meeting the revenue targets for new customers and expansion targets for existing customers.
About the role:
As Senior Marketing Manager - Integrated Campaigns, you will partner with members of the Marketing, Sales, Customer Success, and Product teams to ensure that we meet prospects and customers where they are along the journey to provide DHI's world-class solutions. You'll leverage all marketing channels including email, paid digital, live and virtual events, direct mail, and social media to create an integrated campaign experience for our target audiences. You'll be our internal expert on determining the types of content and experiences that will create demand and accelerate pipeline.
Why we're hiring for this role:
We are implementing an integrated campaign approach to reach our target audiences to support DHI's growth goals for new customer acquisition and existing customer growth. You will be the principal driver of this shift and make an org-wide impact by leading cross-functional collaboration, campaign strategy, design, and implementation.
In the short term you will:
* Lead integrated B2B marketing campaign teams to meet and exceed revenue targets
* Create marketing programs that accelerate pipeline through the full customer journey
* Leverage ABM to achieve the best outcomes for priority target audiences
* Be a thought leader for integrated campaigns and best practices
* Partner in developing and executing integrated campaign strategy across all segments and verticals/industries
* Leverage all components of the marketing tech stack that support the execution of integrated campaigns
* Partner with and drive alignment with Revenue Operations, Sales and Customer Success leaders to drive predictable, sustainable pipeline results
* Apply analytics to drive insights that lead to effective, efficient LTV and CAC outcomes
* Evaluate the current lead and demand generation activities to understand current production and opportunities for improvement
* Work with the VP of Growth Marketing to select a marketing agency to support campaign development
* Begin mapping the ideal customer journey for our primary personas
In the long term you will:
* Lay the foundation for best-in-class integrated programs for both net new and customer growth
* Deliver creative campaigns that demonstrate the value of DHI's products and solutions, while consistently meeting pipeline and revenue goals
* Own inbound pipeline OKRs for each campaign
* Analyze program effectiveness and regularly share performance and insights with actionable improvement with Senior Leadership Team
* Design exceptional experiences for DHI's prospects and customers

What you bring to the team:

* Experience and comfort working in a fast-paced environment
* Proven results exceeding pipeline targets
* A successful track record of planning and launching successful integrated campaigns for both prospects and existing customers
* Deep understanding of ABM strategy, best practices and playbooks
* Experience shaping and managing web and digital strategies and channels
* Experience working with Sales and Customer Success teams in order to consistently deliver pipeline across segments
* Insatiable curiosity that drives continuous learning about modern Marketing and GTM practices, as well as an ongoing test and learn practice
* Ability to execute with urgency
* Experience managing agencies and budgets
* Strong understanding of Marketing and Sales analytics
* Effective influencing and partnership skills
* Excellent communication skills
* Working knowledge of Salesforce, Marketo, 6Sense, Tableau
Required:
* Deep understanding of ABM strategy, best practices and playbooks
* Experience shaping and managing web and digital strategies and channels
* Experience working with Sales and Customer Success teams in order to consistently deliver pipeline across segments
* Insatiable curiosity that drives continuous learning about modern Marketing and GTM practices, as well as an ongoing test and learn practice
* Strong understanding of Marketing and Sales analytics
Preferred:
* Working knowledge of Salesforce, Marketo, 6Sense, Tableau
* Effective influencing and partnership skills

Des Moines pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience. $85,000-$125,000 USD

Benefits
Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programs
Future living - 401(k) match, performance bonuses, education assistance, learning & development
Enjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events
How to apply?

You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes!

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Keywords: DHI Group, Des Moines , Senior Marketing Manager - Integrated Campaigns, Executive , Des Moines, Iowa