DesMoinesRecruiter Since 2001
the smart solution for Des Moines jobs

Conversion Manager

Company: Meredith Corporation
Location: Des Moines
Posted on: September 13, 2019

Job Description:

JOB DESCRIPTION

I. JOB SUMMARY - Major goals and objectives.

The Audience Conversion Manager will manage and execute onsite acquisition marketing strategies and tactics as well as manage sweepstakes programs to drive audience growth. Key results include increased conversion of anonymous users into known users by driving new registrations across the Meredith portfolio, as well as driving new site members and increasing newsletter opt-ins.

II. ESSENTIAL JOB FUNCTIONS

ACCOUNTABILITIES, ACTIONS AND EXPECTED MEASURABLE RESULTS

50%

- Manage online marketing programs to drive new Meredith registrations, membership, and newsletter opt-ins

- Partner with vertical stakeholders to develop effective conversion strategies

- Contribute to vertical/brand roadmaps, outline hypotheses, execute tests, manage sweepstakes and report on results and learnings on an ongoing basis

- Manage the setup and implementation of marketing programs and registration tools and functions

- Work with design and technical resources to optimize onsite marketing placements, landing pages, and other elements needed for campaign execution

- Work closely with 3rd party tools/vendors to set strategy and implementation to drive registrations and site membership

- Work cross-functionally with internal teams to develop onsite marketing placements and set appropriate business and audience targeting rules to drive a variety of KPIs and maximize results across all initiatives

- Oversee marketing creative and user flow implementations to ensure effective execution.

- Suggest new programs and acquisition triggers that align with the goals and objectives of the business and brands

50%

- Monitor results of efforts via regular reporting, compiling test results and providing analysis and learnings on performance data

- Monitor and react to program results on a regular basis to ensure program goals are met and/or exceeded

- Monitor quality expectations for new registrants and opt-ins

- Stay current on competitor activities around acquisition marketing 100%

III. MINIMUM QUALIFICATIONS AND JOB REQUIREMENTS - All must be met to be considered. Education:

Bachelor's degree in Marketing or Business, preferred, or equivalent training and/or experience.

Experience:

Minimum three years related professional experience in web based/interactive environment

Specific Knowledge, Skills and Abilities:

In-depth understanding of online marketing, the web, business strategies behind acquisition, targeting and online campaign optimization.

Good critical thinking, communication, analytical, and problem solving skills are necessary.

Strong ability to work independently and as a team.

An interest in emerging trends and technology.

Other beneficial experience: Excel, Omniture, Google Analytics, Microstrategies

% Travel Required (Approximate):

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

#NMG#

Keywords: Meredith Corporation, Des Moines , Conversion Manager, Executive , Des Moines, Iowa

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Farm Manager
Description: Gannon Real Estate Consulting is a 30 year old company where Mark is the broker, farm
Company: Gannon Real Estate
Location: Des Moines
Posted on: 09/15/2019

Program/Project Manager Oracle EBS - Advanced Credit and Collections
Description: Program/Project Manager Oracle EBS - Advanced Credit and Collections Location: NYC and Des Moines, Iowa Duration: 12 months initial 2-3 month Assessment and Configuration, followed by Long Term Implementation (more...)
Company: RM Technotree Inc.
Location: Des Moines
Posted on: 09/15/2019

Family Practice in IA - Medical Director needed in Des Moines, Iowa
Description: Medical Director opening in Des Moines, Iowa. This and other physician jobs brought to you by DocCafe.com An exciting medical director opportunity is now available with a health system in Iowa. They experiencing (more...)
Company: CompHealth
Location: Des Moines
Posted on: 09/17/2019


Guest Service Manager - Des Moines
Description: SUMMARYCoordinates front desk activities of the hotel and ensures the complete satisfaction of all guests, resolves problems arising from guests' complaints, reservation and room assignment activities, (more...)
Company: Kinseth Hospitality Corp
Location: Des Moines
Posted on: 09/15/2019

Cost Accounting Manager
Description: Cost Accounting Manager br Waterloo, IA br 75-85k-- br Our local manufacturing client is actively searching for a Cost Accounting Manager in the Waterloo, IA area. This person will support the (more...)
Company: Cameron Craig Group
Location: Waterloo
Posted on: 09/17/2019

Guest Service Manager - Des Moines
Description: Summary 13 Coordinates front desk activities of the hotel and ensures the complete satisfaction of all guests, resolves problems arising from guests' complaints, reservation and room assignment activities, (more...)
Company: Kinseth Hospitality Corp
Location: Des Moines
Posted on: 09/17/2019

Chief Medical Officer Opportunity in Iowa (Physician #)
Description: Chief Medical Director Internal Medicine, Family Practice, Pediatrics or Emergency Medicine br br Position Purpose: Direct and coordinate the medical management, quality improvement and credentialing (more...)
Company: Necnic Group, LLC
Location: Des Moines
Posted on: 09/17/2019

Director of Equity and Inlcusion
Description: The Campus Equity and Inclusion Director--works towards creating and maintaining an equitable and inclusive university. Reporting to the Associate
Company: Drake University
Location: Des Moines
Posted on: 09/17/2019

Analytic Manager 3 - Information Quality Manager
Description: Company Wells Fargo - Location Des Moines, IA - Job Type Permanent Description At Wells Fargo, we want
Company: Wells Fargo
Location: Des Moines
Posted on: 09/15/2019

Associate Regional Medical Director Opportunity in Iowa (Physician #)
Description: Associate Regional Medical Officer br br Seeking an Associate Regional Medical Officer to lead their clinical team in Des Moines. br br Responsible for overseeing and providing internal medicine (more...)
Company: Necnic Group, LLC
Location: Des Moines
Posted on: 09/15/2019

Log In or Create An Account

Get the latest Iowa jobs by following @recnetIA on Twitter!

Des Moines RSS job feeds