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Director of Brand Marketing

Company: KUM & GO, L.C
Location: Des Moines
Posted on: September 13, 2020

Job Description:

I knew

immediately I wanted to

work here.” Connect with great people.

Apply Director of Brand Marketing Job Location Des Moines, Iowa Req ID R4240 Do you love building strong brands? Do you like leading a talented marketing team? Kum & Go is looking for a talented and driven Director of Brand Marketing. You’ll be developing and advancing customer-centric brand marketing initiatives that succeed in growing the brand and the business. The director will be focused on enhancing multi-channel marketing assets while serving as an integral customer service advocate, brand steward and business driver. This position requires creativity, excellent project management skills, and strategic leadership. If this sounds like you, please apply!

What you’ll do

Coach, guide, and inspire Brand Marketing team while leading with a commitment to diversity, equity, and inclusion

Partner with the business to identify synergistic marketing opportunities

Enhance &Rewards loyalty program

Create and lead brand growth strategies, leveraging integrated marketing tools across owned, earned, shared, and paid channels

Develop, implement, and optimize effective marketing strategies for recruiting and retaining customers

Oversee brand advertising campaigns, inclusive of strategic communications goals content development and media planning

Anticipate store needs and provide support with dynamic, relevant marketing resources

What we’re looking for

Standout creative vision

Strong brand management experience

Proficient in managing a creative team and leveraging traditional and new media

Ability to manage partnerships, including creative and connections agencies

Proactive, accountable, and results-oriented

Tenacity and energy to lead change with enthusiasm for white-space situations

A diverse candidate pool - we encourage people from all backgrounds to apply

Other key requirements

10+ years of experience in marketing/advertising position

Proven people leadership experience

Effective track record of leveraging marketing assets to drive business results

Quantitative analysis experience with the ability to translate insights into impact

Leadership Competencies

Communication: Delivers clear, effective communication and listens to others.

Conceptual/Systems Thinking: Recognizes patterns, trends, themes, and connections in information to develop innovative ideas and solutions.

Constructive Engagement: Expresses ideas and disagreements, constructively resolves conflict, and encourages others to do the same.

Customer Orientation: Meets the expectations and needs of internal and external customers.

Decision Making: Makes good decisions in a timely manner.

Empowerment: Takes initiative and solves problems.

Talent Development: Maximizes potential and improves overall performance.

Influence: Proactively builds relationships and influences others.

Analytical Thinking/Problem Solving: Accurately assesses problems and effectively and efficiently arrives at solutions.

Strategic Thinking: Understands the current state and is able to visualize the ideal state and how to achieve it.

About Kum & Go

At Kum & Go, our purpose is to make days better. We do that by connecting with people. Every day, whether in stores or at our Store Support Center headquarters, we take a people-first approach to developing associates, serving customers, and solving problems. We provide a unique working experience where associates are given many opportunities to make connections and to have fun along the way. Our culture is supported by our five core values:

Passion - We love what we do, and it shows in our work.

Integrity - We do the right thing, even when it is difficult.

Teamwork - We believe that greatness is only achieved in unity.

Caring - We have genuine compassion for our customers, associates, families, and communities.

Excellence - We expect and deliver superior performance.

For nearly 60 years, Kum & Go has been dedicated to the communities it serves, sharing 10 percent of its profits with charitable causes. For four generations, the family-owned convenience store chain has focused on providing exceptional service and delivering more than customers expect. Established in Hampton, Iowa, in 1959, the chain has since grown to employ more than 5,000 associates in more than 400 stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, and Wyoming).

Kum & Go is an Equal Opportunity Employer


Keywords: KUM & GO, L.C, Des Moines , Director of Brand Marketing, Other , Des Moines, Iowa

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