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Campaign Specialist

Company: Acxiom LLC
Location: Des Moines
Posted on: May 6, 2021

Job Description:

As the Campaign Specialist, you will support the development and execution of advertising and external marketing activities, including coordination of resources, content generation and deployment for planned marketing campaigns. Your focus may be on a specific product/product line or program, and your role may be for internal marketing or as a service role for other companies (e.g. ad agency).You will improve delivery for Acxiom clients by consulting, engaging and advising on client data, industry norms, business rules, regulatory environment and standard methodologies for Campaign Management. You will be viewed as an authority in understanding client's business needs in context to campaign and/or business intelligence solution capabilities, providing creative solutions to their business problems.**What you will do:**+ Primarily works as part of marketing managers teams, immersed in clients campaign community, participates in marketing meetings, works with client and agency personnel, etc.+ Participates in the pre-planning, level of effort/scoping and implementation processes specific to campaign and/or business intelligence delivery+ Understands clients business and marketing objectives and provides thought leadership and makes recommendations for marketing, both generically and specific to various campaigns+ Coordinates with internal and external clients to plan marketing campaigns+ Documents campaign specs in a format that is handed off to the technical team for implementation using Adobe campaign tool (as well as Jira).+ Implements marketing campaigns, recommends changes and modifications to various campaign data+ Maintains all data and updates campaign systems for various campaigns+ Analyzes systems and recommend improvements to all campaigns and prepare appropriate reports+ Ability to consult, negotiate & advise w/key marketing stakeholders regarding campaign strategy, data components & data delivery/timing+ Understanding & adherence to required data quality checking processes to ensure 100% accuracy+ Ability to problem solve and provide solutions to complex database related queries/requests+ Scope includes a client with multiple Lines of Business**Do you have?**+ Bachelors degree in related field, or equivalent work experience+ 5+ years related experience+ Campaign management experience, email marketing operations, campaign data management, database marketing experience.+ Ability to lead multiple projects concurrently and meet multiple deadlines in a high stress environment+ Strong written and verbal communication skills+ Ability to demonstrate interpersonal and team building skills and to manage conflict+ Ability to establish and maintain effective working relationship with associates and clients+ Experience with process implementation#GD17**What will set you apart:**+ Digital marketing experience knowledge of online product marketing strategies, utilizing techniques such as social media, web analytics, e-mail marketing and search engine optimization+ Experience in data usage for marketing, direct marketing, lead generation activities.+ Experience with 3rd party campaign / business intelligence tools (e.g., Unica, Adobe, Alteryx, Oracle, Tableau)+ Knowledge of Acxioms products, services, and data**Primary Location City/State:**Homebased - Conway, Arkansas**Additional Locations (if applicable):**Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.Who is Acxiom?We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.Were one of the marketing industrys most experienced, respected and forward-thinking leaders. For nearly fifty years, weve helped the worlds best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether youre an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.At Acxiom, our values begin with our associates, who are the single most important driver of our success. Were looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise to our clients and to our associates and define our company culture.If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .Attention Colorado Applicants: This position is not located in Colorado but applications for remote work may be considered. For information about this role under CO Equal Pay Law, please contact recruit@acxiom.com**We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.**Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:About Us (http://www.acxiom.com/about-acxiom/)Follow Us on TwitterFind Us on Facebook (http://www.facebook.com/AcxiomRecruiting)Careers PageLinkedIn (http://www.linkedin.com/company/acxiom)

Keywords: Acxiom LLC, Des Moines , Campaign Specialist, Other , Des Moines, Iowa

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