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Digital Marketing Specialist

Company: Kemin Industries
Location: Des Moines
Posted on: January 24, 2023

Job Description:

Overview Join the Kemin Nutrisurance (KN) team as a Digital Marketing Specialist! In this role, you will be responsible for executing digital marketing strategies that will be implemented to support the goal of KN. This position works closely with global and regional marketing teams and has a thorough understanding of modern digital marketing techniques including, but not limited to: search engine optimization (SEO), digital advertising, content optimization, analytics, and content publishing on a variety of digital platforms. This position reports to the Worldwide Marketing Manager and supports the Kemin Nutrisurance global marketing teams to enhance productivity, improve processes and ensure a consistent corporate message and brand. We Are Kemin ? We are visionaries who see things differently and are inspired by the world around us.?? We have been dedicated to using applied science to improve the quality of life for over half a century.??? We?are a?global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.?? For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world .??? Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States. As a Kemin team member, you'll receive--- + A competitive financial package - in addition to your salary, we offer an uncapped bonus opportunity, 401k match program, and paid vacation and holidays. + Robust health and wellness support - we are proud to offer a fitness reimbursement (for your whole family!), an on-site fitness center, restaurant with seasonal fresh food options (and the ability to order food to bring home), and free fresh fruit in break areas- to name a few. + Continued learning opportunities - Kemin offers tuition reimbursement and recently launched a new corporate university with online and in-person training opportunities for growth and development throughout your entire career. + The chance to give back to our world - Through our foundation of servant leadership, we are proud to offer ample service opportunities, including paid time off to do so. Kemin has a valued corporate partnership with both The World Food Programme and Habitat for Humanity, in addition to many local initiatives. + Opportunities to support our valued educators - Kemin is a proud sponsor of the Iowa Governor's Stem Advisory Council where we fund annual teacher's awards. In addition, we have a robust internship and externship program, and frequently host student tours. Responsibilities+ Primary contact & business unit's technical expert on Adobe Experience Manager (AEM), HubSpot, and Digital Asset Management (DAM). + Owner of digital lead management process. + Manage and measure digital marketing campaign performance, and make necessary updates to campaign settings, budgets, bids, advertisements, keywords, etc. + Maintain and create UX and SEO best practices to optimize and enhance content discovery. + Coordinate content for BU's digital platforms. Ensure content is current, accurate, and complies with Kemin and BU's brand guidelines before publication or distribution. + Assist with creating and/or distributing email marketing content to support internal or external efforts. + Follow up on and route inquiries received from Kemin digital platforms to others as needed. + Work collaboratively with a diverse team on cross-organizational and integrated marketing strategies to execute plans that support market expansion. + Provide ongoing digital process improvements to increase the department's value to Kemin. + Work with outside agencies and vendors. + Occasionally attending events to represent Kemin to customers and other audiences. + Other job-related duties as assigned. Qualifications+ Bachelor's Degree, preferably in Business, Marketing, Communications, or Graphic Design (specific background is dependent upon position focus) with 3+ years of experience; + Associates Degree with 5+ years of experience; + Additional related experience may substitute + Solid understanding and practical hands-on knowledge of various forms of interactive media, including but not limited to website enhancements, digital campaign development and execution, CRM, social networking/online communities, and search engine marketing. + Proficient with HubSpot or similar marketing automation tools. + SharePoint user or admin experience. + Previous corporate or agency experience in marketing/advertising, and/or communications, is highly desired. + Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines. + Excellent verbal and written communication skills, problem-solving skills, and critical-thinking skills. + Strong interpersonal skills and ability to work effectively in a diverse team environment. + Must have a marketing mentality with the ability to gather key information and translate it into compelling brand awareness materials. + Training or certification from HubSpot or Google Garage is preferred but not required. + Copywriting skills (for content optimization purposes) are a plus but not required. + Experience in Adobe Creative Cloud (InDesign, Photoshop, and Illustrator) is desired but not required.+ TRAVEL:Up to 5% domestic and international travel. Kemin is an equal opportunity employer, and all reasonable accommodation will be considered. A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position. #LI-KSI LocationUS-IA-Des MoinesPosted Date12 hours ago(1/19/2023 1:35 PM)Job ID 2022-8668 # Positions 1 Category Marketing Position Type Regular Full-Time

Keywords: Kemin Industries, Des Moines , Digital Marketing Specialist, Other , Des Moines, Iowa

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